When you’ve built a successful software-as-a-service product, you tend to run into interesting technical (and business) questions. My favorite question is: “How do we add more functionality to our platform faster?” It’s an interesting question because everyone wants to build features faster. In a perfect world, you’d be able to hire 100,000 engineers, split them into teams of four (with no managers!), and have each team own a feature: spec it out, build it, iterate...

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